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Why Insight and Flexibility is More Important than Perseverance in Marketing (17 May 2007)
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. This is one of the marketing principles that doesn't seem to be taught successfully.
Consider Consumer Psychology (17 May 2007)
An investigation of and understanding of consumer psychology can greatly enhance your marketing campaigns
5 Tips to Grow Your Business Globally (17 May 2007)
Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global markets:
Directional (Not Direct) Marketing (17 May 2007)
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
Celebrity Product Placement: A Primer (17 May 2007)
With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.
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When The Stars Align - Choosing the Right Entertainment (17 May 2007)
Savvy event producers follow the Golden Rule: know thy audience. The right
band, comedian or speaker will drive ticket sales, help secure sponsors and
generate the right amount of excitement, glitz and glamour for the occasion.
Indeed, the most carefully considered entertainer can reach far beyond the event, generate a great deal of publicity, and build equity for your client or cause.
10 Proven Ways To Accelerate Your Profits (17 May 2007)
Way to accelerate your profits...
Global Market in the Cyber world—Go and Get It ! (17 May 2007)
The article discusses the enormous business prospect that Internet has opened up for people across the world. Provides a guideline on the criteria to look for before assigning a design project to any company and the advantages of assigning design projects to off shore companies.
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