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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs"
of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them? -- You're right ... very, very few.
Make It A Threesome (17 May 2007)
What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial.
How Effective Customer Surveys Will Help Innovate Your Business (17 May 2007)
Learn what makes your customers tick and what ticks them off. Effective customer surveys are the key to innovating your business and giving your target marketing exactly what they are looking for.
Strategic Marketing and Tactical Marketing Know The Differences And Profit (17 May 2007)
There's a HUGE distinction between Strategic & Tactical marketing. Your strategic marketing plan has to do with first developing "something good to say", then determining "how to say it well". Your tactical marketing plan is all about where and how you execute your message. Learn the difference and profit.
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers (17 May 2007)
Learn how to help faciliate your customer's decision making process. Don't simply focus on "selling" the NOW buyer, but instead provide as much education and information about buying what you sell early in their education process.
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits (17 May 2007)
What is Upselling?, Features do not sell products. They add value to the products we offer. A strong benefit statement speaks to this value. Instead of just offering the "what", offer the "why". All of our products have several features that perform a specific function, so does the competition. Everybody has features. What makes our solution so unique is the value we bring to the table. Customers are interested in how our products fill their needs.
Water into Wine No Water Into 3 times more potent than gasoline.
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water... but guess who's laughing now.
Motivate Your Market Force (17 May 2007)
Motivation and simplicity: these are marketing tools you can use to win in the marketplace.
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