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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs"
of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them? -- You're right ... very, very few.
What Are Focus Groups & How Do They Work? (17 May 2007)
Focus Groups, Surveys, & Other Market Research Opportunities Demystified
Wooing Women With Packaging (17 May 2007)
In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women.
Have You Tried Cause Marketing? (17 May 2007)
Improve your company's image by partnering with a nonprofit. Here's how to get started.
Why Surveying Matters (17 May 2007)
One of the most important things you can do as a business owner is keep your ear to the marketplace by listening to your customers. This article provides best practice recommendations for using web-based surveying tools to integrate customer feedback into your product development cycle.
10 Start Up Marketing Tips (17 May 2007)
Ten tips targeted to new business owners to help them get the most of their marketing efforts. These tips were distilled from a wide range of experience helping small businesses get back on track after having made common mistakes - from not getting their logos in the necessary formats, to refusing to give their employees email addresses.
Three Powerful Reasons You Need To Check Out Michael's Traffic Videos
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages
Loyalty Cards – Tips To Consider Before Committing To One (17 May 2007)
With the growth of larger stores, a relatively new marketing component -- the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers. A loyalty card -- with its unique customer ID -- provides the vital link between products sold, and customer demographics.
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