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The X Factor (17 May 2007)
You're finally in the "Top 10" of the search engines; you're thrilled--but that excitement quickly turns to confusion when you begin to realize that your business hasn't improved. What went wrong?
Creative Online Marketing For Salespeople and Business Professionals (17 May 2007)
Online marketing should be a supplement for any business professional that is prospecting for new clients. There are free ways to market yourself online that will work for you 24 hours a day while you perform traditional prsopecting, like cold calling.
To All Internet Marketers - How To Get My Business? (17 May 2007)
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
Motivating Your Target (17 May 2007)
Motivate your target market to participate, explore and act by emotionally involving them. Don't show your hand before they agree to play...
How to Turn Your Promotional Products Expense Into a Profit Center (17 May 2007)
Did you know there are products that put pens, mugs and keychains to shame? They can cost less and bring measurable profits. Sometimes, these profit-producing promotional items may even be free.
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10 Tips For Packaging That Sells Products To Boomers (17 May 2007)
Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales."
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