Where Should I Network?

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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them? -- You're right ... very, very few.

Article source: http://impactarticles.com/. Used with author's permission.

Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.

What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.

What's the best route for you? It depends. Make sure that the groups you attend include your target market or the type of businesses that you can build a strategic alliance with. I recommend a mix of face-to-face and online networking.

Most groups allow you to attend one or two meetings before you're required to join. Check out a few. Make sure the group feels right and fits with your overall business goals.

Once you've decided on the appropriate groups, get involved! It's the best way for people to get to know you and your business.

A word of caution. Remember, networking is about relationships.

Don't expect to walk into a new group and start slapping your brochure and business card into everyone's hands (unless that's the meeting format). In an unstructured networking environment it's a sure fire way to turn people off.

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